TY  - ADVS
AU  - Hanlon,Annmarie
TI  - British Airways: a case study in social media management 
T2  - The business & management collection,
PY  - 2017///
CY  - London
PB  - Henry Stewart Talks
KW  - British Airways
KW  - Twitter
KW  - Internet marketing
KW  - Online Social Networks
KW  - Social media
KW  - Marketing
KW  - Case studies
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Digital strategy.; Title from title frames; Access restricted to subscribers
N2  - This case study describes British Airways' successful approach to its social media presence, demonstrated by the way it handles out of date Twitter accounts and the dramatic difference in appearance and activity of its active Twitter account
UR  - https://hstalks.com/bm/3618/
ER  -