TY  - ADVS
AU  - Grant,Robert M.
TI  - Ryanair: matching the activity system to the strategy 
T2  - The business & management collection,
PY  - 2017///
CY  - London
PB  - Henry Stewart Talks
KW  - Ryanair
KW  - Airlines
KW  - Management
KW  - Case studies
KW  - Business logistics
KW  - Competition
KW  - Organizational effectiveness
KW  - Strategic planning
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Competitive strategy; Title from title frames; Access restricted to subscribers
N2  - This case study describes Ryanair's activity system and the company's key success factor: low fares enabled by low operating costs. The case study shows that Ryanair succeeds by closely matching all of its activities to its strategy of maintaining low operating costs
UR  - https://hstalks.com/bm/3639/
ER  -