TY  - ADVS
AU  - Vardar,Nükhet
TI  - How can you extend the product life cycle of a FMCG brand?
T2  - The business & management collection,
PY  - 2017///
CY  - London
PB  - Henry Stewart Talks
KW  - Procter & Gamble Company
KW  - Brand name products
KW  - Turkey
KW  - Marketing
KW  - Case studies
KW  - Product life cycle
N1  - Animated audio-visual presentation with synchronized narration; Title from title frames; Contents: Branding in P&G -- Marketing of P&G products in Turkey -- Stages of the product life cycle (PLC) -- PLC stages of Orkid -- The role of innovation in extending the PLC; Access restricted to subscribers
UR  - https://hstalks.com/bm/3644/
ER  -