TY  - ADVS
AU  - Yip,George S.
TI  - Hewlett Packard: a pioneering approach to global account management 
T2  - The business & management collection,
PY  - 2018///
CY  - London
PB  - Henry Stewart Talks
KW  - Hewlett-Packard Company
KW  - Customer relations
KW  - Management
KW  - Globalization
KW  - Economic aspects
KW  - International business enterprises
KW  - Marketing
KW  - Key accounts
KW  - Strategic planning
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Global account management; Title from title frames; Access restricted to subscribers
N2  - This case study describes Hewlett-Packard's global account management programme and its evolution since the 1990s. Today, Hewlett-Packard uses an extensive, multi-tiered global account management programme which it sees as essential for the retention of its most important multinational customers
UR  - https://hstalks.com/bm/3692/
ER  -