TY  - ADVS
AU  - Vardar,Nükhet
TI  - How can a local brand compete against international giants: Jollibee or "Asia's McDonald's" 
T2  - The business & management collection,
PY  - 2018///
CY  - London
PB  - Henry Stewart Talks
KW  - Jollibee Foods Corporation
KW  - Advertising
KW  - Philippines
KW  - Branding (Marketing)
KW  - Case studies
KW  - Comparative advantage (International trade)
KW  - Competition, International
KW  - Fast food restaurants
KW  - International business enterprises
N1  - Animated audio-visual presentation with synchronized narration; Extended-form case study.; Title from title frames; Contents: Rise of Jollibee in the Philippines -- Tony Tan's personality and management style -- Branding and targeting in Jollibee -- Internationalization Strategy of Jollibee -- International market entry strategies; Access restricted to subscribers
UR  - https://hstalks.com/bm/3681/
ER  -