TY  - ADVS
AU  - Jacobs,Claus D.
TI  - CellCo: using metaphors to understand organizational identity 
T2  - The business & management collection,
PY  - 2018///
CY  - London
PB  - Henry Stewart Talks
KW  - Corporate image
KW  - Creative thinking
KW  - Metaphor
KW  - Social aspects
KW  - Organizational behavior
KW  - Strategic planning
KW  - Case studies
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Exploring organizational identity in strategy work: towards an embodied metaphor perspective; Title from title frames; Access restricted to subscribers
N2  - This case study examines an "embodied metaphor" approach employed by a cellphone company we're calling CellCo to explore the company's organisational identity. The metaphorical representation of the company provided an important diagnostic element that guided the company on subsequent strategy formation
UR  - https://hstalks.com/bm/3727/
ER  -