TY - ADVS AU - Knowles,Andy TI - Molton Brown: making a splash with bath and cosmetics design T2 - The business & management collection, PY - 2018/// CY - London PB - Henry Stewart Talks KW - Molton Brown Cosmetics KW - Branding (Marketing) KW - Case studies KW - Cosmetics industry KW - Toilet preparations industry KW - Marketing N1 - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Design builds business; Title from title frames; Access restricted to subscribers N2 - This case study describes how Molton Brown turned their fortunes around with a bold design and marketing campaign that ensured they got noticed in department stores worldwide UR - https://hstalks.com/bm/3859/ ER -