TY  - ADVS
AU  - Neisser,Drew
TI  - UCHealth and General Electric: the importance of storytelling in marketing 
T2  - The business & management collection,
PY  - 2019///
CY  - London
PB  - Henry Stewart Talks
KW  - General Electric Company
KW  - UCHealth
KW  - Advertising
KW  - Communication in marketing
KW  - Storytelling
KW  - Economic aspects
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: 4 traits of successful marketers; Title from title frames; Access restricted to subscribers
N2  - This case study explores the use of artful storytelling in advertising. Through an analysis of UCHealth and GE's marketing campaigns, this case study concludes that storytelling is beneficial for both B2C and B2B businesses
UR  - https://hstalks.com/bm/4013/
ER  -