TY  - ADVS
AU  - Clemen,Robert T.
TI  - Using decision analysis to optimise R&D investment: the case of SmithKline Beecham 
T2  - The business & management collection,
PY  - 2019///
CY  - London
PB  - Henry Stewart Talks
KW  - SmithKline Beecham Pharmaceuticals
KW  - Management
KW  - Decision making
KW  - Case studies
KW  - Drugs
KW  - Research
KW  - Pharmaceutical industry
KW  - Finance
KW  - Resource allocation
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Decision analysis; Title from title frames; Access restricted to subscribers
N2  - This case study examines SmithKline Beecham's use of decision analysis to determine which R&D projects to fund. This process significantly improved on the "project champion" approach, resulting in a substantial increase in value for the same amount of capital investment
UR  - https://hstalks.com/bm/4034/
ER  -