TY  - ADVS
AU  - Kahle,Lynn R.
TI  - The means-end chain in consumer decision making: the case of Porsche 
T2  - The business & management collection,
PY  - 2019///
CY  - London
PB  - Henry Stewart Talks
KW  - Automobiles
KW  - Purchasing
KW  - Brand choice
KW  - Communication in marketing
KW  - Consumer behavior
KW  - Consumers' preferences
KW  - Case studies
KW  - Consumers
KW  - Psychology
KW  - Consumption (Economics)
KW  - Environmental aspects
KW  - Lifestyles
KW  - Marketing
KW  - Social aspects
KW  - Porsche automobiles
KW  - Social values
KW  - Sustainable development
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Social values and cross-cultural factors in consumer behavior; Title from title frames; Access restricted to subscribers
N2  - Contents: This case study uses the Porsche brand to explore the importance of the means-end chain in consumer decision making. As the example demonstrates, reasons for purchase are often determined by our core values – the end point of the means-end chain
UR  - https://hstalks.com/bm/4054/
ER  -