TY  - ADVS
AU  - Vardar,Nükhet
TI  - The right time to change a logo - an extreme case of a parcel delivery company
T2  - The business & management collection,
PY  - 2020///
CY  - London
PB  - Henry Stewart Talks
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Case studies
KW  - Corporate image
KW  - Logos (Symbols)
N1  - Animated audio-visual presentation with synchronized narration; Extended-form case study.; Title from title frames; Contents: Logos and their importance to branding -- Most common "dos and don'ts" in logo changes -- The power of an existing logo -- The case of Yurtici Kargo; Access restricted to subscribers
UR  - https://hstalks.com/bm/4199/
ER  -