TY  - ADVS
AU  - Zaichkowsky,Judith Lynne
TI  - Absolut Vodka: building consumer bonds 
T2  - The business & management collection,
PY  - 2020///
CY  - London
PB  - Henry Stewart Talks
KW  - Absolut Vodka Company
KW  - Advertising in art
KW  - Branding (Marketing)
KW  - Commercial art
KW  - Consumer behavior
KW  - Marketing
KW  - Psychological aspects
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Motivation and self-concept; Title from title frames; Access restricted to subscribers
N2  - This case study uses Absolut Vodka's Absolut Generations exhibition to demonstrate the creation of consumer bond via ongoing consumer relationships
UR  - https://hstalks.com/bm/4420/
ER  -