TY - ADVS AU - Eltoria, TI - Influencer marketing: introduction from an influencer T2 - Digital marketing best practice : fundamentals of strategy and practice, PY - 2020/// CY - London PB - Henry Stewart Talks KW - Blogs KW - Economic aspects KW - Brand name products KW - Marketing KW - Entrepreneurs KW - Internet marketing KW - Multilevel marketing KW - Relationship marketing KW - Social media N1 - Animated audio-visual presentation with synchronized narration; Extended-form case study; Title from title frames; Contents: Affiliate marketing -- Branded content -- Brand ambassadors -- Gifting -- Social media -- Influencers; Access restricted to subscribers UR - https://hstalks.com/bm/4447/ UR - https://hstalks.com/bm/p/456/ ER -