TY  - ADVS
AU  - Lauterborn,Robert F.
TI  - Brand purpose
T2  - The business & management collection,
PY  - 2020///
CY  - London
PB  - Henry Stewart Talks
KW  - Branding (Marketing)
KW  - Communication in marketing
KW  - Case studies
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Branding : how it works and why it matters; Title from title frames; Access restricted to subscribers
N2  - This case study illustrates the concept of Brand Purpose and looks at an example of a company using it to position itself in consumers' minds
UR  - https://hstalks.com/bm/4484/
ER  -