TY  - ADVS
AU  - Kolster,Thomas
TI  - Discovery: insurance that bridges the gap between intent and action 
T2  - The business & management collection,
PY  - 2021///
CY  - London
PB  - Henry Stewart Talks
KW  - Discovery Ltd. (Firm)
KW  - Health insurance
KW  - Health promotion
KW  - Economic aspects
KW  - Incentives (Psychology)
KW  - Insurance companies
KW  - Case studies
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: The hero trap : how great brands win by putting people in charge; Title from title frames; Access restricted to subscribers
N2  - This case study looks at Discovery's Vitality programme as a successful example of a company bridging the gap between intent and action, helping their business by incentivizing their customers to make healthy choices
UR  - https://hstalks.com/bm/4508/
ER  -