TY  - ADVS
AU  - Godsell,Janet
TI  - Strategic alignment: Aldi 
T2  - The business & management collection,
PY  - 2021///
CY  - London
PB  - Henry Stewart Talks
KW  - ALDI (Firm)
KW  - Business logistics
KW  - Customer relations
KW  - Management
KW  - Marketing
KW  - Physical distribution of goods
KW  - Strategic planning
KW  - Supermarkets
KW  - Case studies
KW  - Supply and demand
N1  - Animated audio-visual presentation with synchronized narration; Bite-size case study extracted from the talk: Developing a customer driven supply chain strategy; Title from title frames; Access restricted to subscribers
N2  - This case study looks at Aldi as an example of successful strategic alignment, of the product, marketing, and supply chain strategy
UR  - https://hstalks.com/bm/4531/
ER  -