TY - BOOK AU - Cateora, Philip R. AU - Graham, John L. TI - International marketing SN - 9780072941647 AV - HF 1009.5.C35 2005 PY - 2005/// CY - New York PB - McGraw-Hill Companies Inc. KW - Export marketing KW - International business enterprises N1 - includes bibliographical references and index ER -