TY  - BOOK
AU  - Kotler, Philip
AU  - Chernev, Alexander
AU  - Keller, Kevin Lane 
TI  - Marketing Management
SN  - 9781292404813
AV  - HF 5415 .13.K64 2022
PY  - 2022///
CY  - United Kingdom
PB  - Pearson Education Limited
KW  - Marketing
N1  - contains Endnotes, Glossary, Name index, Company, brand and organization index , and subject index
ER  -