TY  - BOOK
AU  - Chernev,Alexander
TI  - Strategic marketing management: the framework
SN  - 9781936572595
AV  - HF5415.13 .C5153 2019
PY  - 2019///
CY  - Chicago
PB  - Cerebellum Press
KW  - Marketing
KW  - Management
KW  - fast
N1  - Includes bibliographical references and index
ER  -