TY  - BOOK
AU  - Ramírez,J.Jesse
TI  - Against automation mythologies: business science fiction and the ruse of the robots 
SN  - 9781000169614
AV  - HD6331 .R36 2021
U1  - 338/.064 23
PY  - 2021///
CY  - New York, NY
PB  - Routledge
KW  - Automation
KW  - Social aspects
KW  - SOCIAL SCIENCE / Media Studies
KW  - bisacsh
N2  - Inspired by Roland Barthes's practice of "semioclasm" in Mythologies, this book offers a "technoclasm"; a cultural critique of US narratives, discourses, images, and objects that have transformed the politics of automation into statements of fact about the "rise of the robots". Treating automation as an ensemble of technologies and science fictions, this book foregrounds automation's ideologies, exaggerations, failures, and mystifications of the social value of human labor in order to question accepted and prolific automation mythologies. Jesse Ramirez offers a study of automation that recognizes automation as a technosocial project,that uses the tools of cultural studies and history to investigate the narratives and ideologies that often implicitly frame the automation debate, and that concretely and soberly assesses the technologies that have made the headlines. The case studies featured include some of the most widely cited and celebrated automatic technologies, such as the Baxter industrial robot, the self-driving car, and the Watson AI system. An ideal resource for anyone interested in or studying emerging technology and society, automation, Marxian cultural theory, cultural studies, science fiction studies, and the cultural history of technology
UR  - https://www.taylorfrancis.com/books/9781003056089
UR  - http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
ER  -