TY  - BOOK
AU  - Midler,Christophe
AU  - Jullien,Bernard
AU  - Lung,Yannick
TI  - Rethinking innovation and design for emerging markets: inside the Renault kwid project 
SN  - 9781315177984
AV  - HD45 .M53 2017
U1  - 658.514 
PY  - 2017///]
CY  - Boca Raton, Florida
PB  - CRC Press
KW  - Disruptive technologies
KW  - India
KW  - Automobile supplies industry
KW  - Technological innovations
N1  - An Auerbach book--title page; part 1. Incredible kwid -- part 2. Fractal innovation, frugal engineering, and emerging countries growth strategy
UR  - https://www.taylorfrancis.com/books/9781315177984
ER  -