TY  - BOOK
AU  - Hermans,Anne-Mette
TI  - Discourses of perfection: representing cosmetic procedures and beauty products in UK lifestyle magazines 
T2  - Routledge research in language and communication
SN  - 9781000364828
AV  - HQ1220.G7 
U1  - 646.7/20941 23
PY  - 2021///
CY  - New York, NY
PB  - Routledge
KW  - Feminine beauty (Aesthetics)
KW  - Great Britain
KW  - Masculine beauty (Aesthetics)
KW  - Cosmetics
KW  - Social aspects
KW  - Surgery, Plastic
KW  - Human body in advertising
KW  - Women's periodicals, English
KW  - Beauty, Personal
KW  - HEALTH & FITNESS / Beauty & Grooming
KW  - bisacsh
KW  - LANGUAGE ARTS & DISCIPLINES / Communication
KW  - LANGUAGE ARTS & DISCIPLINES / Linguistics
N1  - <P>1. Creating and selling the malleable body  2. Cosmetic procedures  3. Methodology and project  4. Cosmetic procedures and beauty products/services in editorials and advertising  5. Cosmetic procedures and beauty products/services in advertising -- General  6. Cosmetic procedures and beauty products/services in advertising -- Medical and commercial aspects  7. Blurring boundaries  8. Negotiating masculinities in the beauty market  9. Concluding remarks</P>
N2  - This book explores editorial and advertising discourses related tocosmetic procedures and beauty products and services in UK lifestyle magazines, offering a holistic perspective on the normalisation of cosmetic procedures and the societal context in which particular perceptions haveflourished. The volume examines the societal climate that contributed to cultural perceptions of the body as object and project, and constructions of masculinities and femininities as context for developments in lifestyle magazines' content on beauty and cosmetic procedures. Integrating approaches from Critical Discourse Analysis, Thematic Analysis, and Content Analysis, Hermans explores the varying ways in which cosmetic procedures and other beauty products are marketed to different audiences andexamines phenomenasuch as the problem/solution rhetoric, and developments in beauty advertising discourse specifically targeted at men. The book also investigates the continuum view of beauty products and cosmetic procedures, and examines the implications of these blurredboundaries for the regulation of the cosmetic surgery industry. This innovative contribution to research on the representation of cosmetic procedures and beauty products in the media will be of interest to scholars researching at the intersection of language, gender, individualised body projects, and sexuality
UR  - https://www.taylorfrancis.com/books/9781003001973
UR  - http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
ER  -