TY  - BOOK
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing Management 
SN  - 9780273779834
AV  - HF 5415.13 K64 2013
PY  - 2013///
CY  - England 
PB  - Pearson Education Limited
KW  - Marketing
N1  - includes appendix and index
ER  -