TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Media and communication research methods: an introduction to qualitative and quantitative approaches 
SN  - 9781452256573 (paperback : acidfree paper)
AV  - P91.3 .B385 2014
PY  - 2014///
CY  - California
PB  - Sage Publications
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Communication
N1  - Includes bibliographical references and index
ER  -