TY  - BOOK
AU  - Maringe, Felix 
AU  - Gibbs, Paul
TI  - Marketing Higher Education : Theory and Practice
SN  - 9780335220328
AV  - LB 2342.82 M365 2009
PY  - 2009///
CY  - England
PB  - Open University Press
KW  - Higher Education
N1  - includes references and index
ER  -