TY  - BOOK
AU  - Shapiro, Stanley J.
AU  - Wong, Kenneth 
AU  - McCarthy, E. Jerome
AU  - Perreault, William D.
TI  - Basic Marketing : a global-managerial approach
SN  - 0070887292
AV  - HF 5414 .13 M31 2001
PY  - 2002///
CY  - Canada
PB  - McGraw Hill
KW  - marketing
N1  - includes notes and index
ER  -