TY  - BOOK
AU  - Smith, P. R
TI  - Marketing communications: Integrating offline and online with social media
SN  - 9780749461935
AV  - HF 5415.123 .S65 2011 
PY  - 2011///
CY  - Philadelphia, PA
PB  - Kogan Page
KW  - Communication in marketing
N1  - Includes index
ER  -