TY  - BOOK
AU  - Walker, Orville C.
TI  - Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins
SN  -  
PY  - 2011///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing Management
N1  -  Includes index
ER  -