TY  - BOOK
AU  - Mukerjee kaushik
TI  - Managing customer relationships : : a strategic approach to Marketing
SN  - 9788120332850
AV  - HF 5415.5 .M85 2007
PY  - 2007///
CY  -  New delhi
PB  - PHI LEARNING
KW  - customer relations--management
KW  - Consumers' preference
KW  - Relationship marketing
KW  - Information storage and retrieval systems--marketing
N1  - Includes index
ER  -