TY  - BOOK
AU  - Swami, Shashi Kant
TI  - Media and communication management 
SN  - 978-81-7884-349-0
AV  - P 96 .S93 
PY  - 2008///
CY  - New Delhi
PB  - cyber tech
KW  - Mass Media
N1  - Includes bibliography and index
ER  -