TY  - BOOK
AU  - Masterson,Rosalind
TI  - Marketing:An introduction
SN  - 978-007709876-6
AV  - HF5415.M3345 2004 
PY  - 2004///
CY  - New Delhi
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes Index & Bibliography
ER  -