TY  - BOOK
AU  - Palmer,Adrian
TI  - Principles of services marketing
SN  - 978-007711627-9
AV  - HF5415.P2343 2004 
PY  - 2004///
CY  - New Delhi
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes Index & Bibliography
ER  -