TY  - BOOK
AU  - Philip, Kotler
TI  - Marketing management : a southern Asian perspective
SN  - 9788131767160
AV  - HF 5415.13 .K64 2012
PY  - 2012///
CY  - Upper Saddle River, NJ
PB  - Pearson 
KW  - Marketing --Management
N1  - Includes Appendix and index
ER  -