TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing Moves: A New Approach To Profits, Growth, And Renwals
SN  - 1-578-51600-5
PY  - 2002///
CY  - Boston
PB  - Harvard Business School Press
KW  - Marketing--making profits
N1  - Includes index
ER  -