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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, Philip [author.]Contributor(s): Armstrong, Gary (Gary M.) [author.] | [author.]Material type: TextTextEdition: Eighth EditionDescription: pages cmISBN: 9780130961907Subject(s): MarketingLOC classification: HF5415 | .K636 1996
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Includes bibliographical references and index.

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