Media research in the 21st century [electronic resource] / M. I. Franklin.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Journalism: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (59 min.) : color, sound)Subject(s): Journalism | Mass media -- ResearchOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: The history of media research -- Key debates and data-gathering techniques pertinent to both qualitative and quantitative modes of research -- Choices about research method relates -- Theoretical models -- Data-gathering methods -- Ideas about media and society along the spectrum that separates quantitative from qualitative research methods -- Recent challenges to established ways of undertaking media research -- Media convergence -- The increasing importance of the Internet -- Changing audiences, markets and business models that defy disciplinary and national borders -- How 'new' and 'old' media co-exist and compete with one another.
Access restricted to subscribers.
Mode of access: World Wide Web.