Practical pricing and the restaurant industry [electronic resource] / Sunmee Choi.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Practical pricing and revenue management: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (25 min.) : color, sound)Subject(s): Restaurants -- Marketing | Restaurants -- PricingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: What is revenue management? -- Time perishable inventory -- Time variable demand -- Revenue management strategies -- Menu pricing approaches -- Are we charging the optimal price? -- Menu re-engineering -- What should be the menu of the day? -- Pricing to stimulate demand -- Profit impact of discounting -- Selling strategy -- What do restaurants sell?
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Mode of access: World Wide Web.