Does the consumer trust you? [electronic resource] / Una McMahon-Beattie.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Practical pricing and revenue management: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (42 min.) : color, sound)Subject(s): Consumer protection | Customer relations | PricingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Revenue management, pricing and the importance of trust in healthy buyer seller relationships -- Definition and general benefits of trust in business -- Consumer reaction to variable pricing -- Fairness and revenue management -- Revenue management and customer relationship management -- Customer to customer interaction and breaches of privacy -- Recent research into the impact of variable pricing on consumer trust -- Importance of rule familiarity -- Managerial implications.
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Mode of access: World Wide Web.