What will consumers pay more for? [electronic resource] : Luxury markets and premium pricing / Ian Yeoman.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Practical pricing and revenue management: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (22 min.) : color, sound)Subject(s): Business planning | Luxuries -- Purchasing | PricingOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: What luxury was -- Luxury: materialism, enrichment and time -- Perception of luxury in Great Britain and Russia -- What will consumers pay more for? -- Bling endurance -- Attitudes towards individualism -- Ethical consumption -- Health and wellbeing -- Design and nostalgia -- Authenticity -- The new 'exclusivist' experience -- Happynomics -- Luxury for rent -- Sexuality.
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Mode of access: World Wide Web.