Search-based advertising and revenue management [electronic resource] / Özgür Özlük.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Practical pricing and revenue management: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (30 min.) : color, sound)Subject(s): Business planning | Industrial management | Internet advertising | Pricing | Revenue managementOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: What is online advertising? -- Revenue management questions in online advertising -- Online advertising from publisher's perspective -- Online advertising from advertiser's perspective -- Basic analytical models -- Research findings of practical interest.
Access restricted to subscribers.
Mode of access: World Wide Web.