How do consumers perceive value and price [electronic resource] : understanding value-based pricing / Irene Ng.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Practical pricing and revenue management: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (61 min.) : color, sound)Subject(s): Business planning | Consumer satisfaction -- Evaluation | Industrial management | Pricing | ValueOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: How consumers perceive value and price -- How companies should go about pricing based on value -- The Expected Net Value (ENV) framework -- Value proposition and value co-creation -- The buyer decision process -- Competition: its influence on the ENV -- Trading off benefits and outlays -- Innovation in reducing expected outlays -- Reducing Pareto loss.
Access restricted to subscribers.
Mode of access: World Wide Web.