India as an emerging market [electronic resource] : market attractiveness, complexities and opportunities / Madhumita Banerjee.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Exporting, international and global marketing management: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (20 min.) : color, sound)Subject(s): Developing countries -- Commerce | International trade | India -- Economic conditions -- 21st CenturyOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Emerging markets -- Country/market attractiveness and complexities -- Market assessment: critical issues -- Growth drivers for regions and cities -- How are organizations identifying international business and marketing opportunities? -- Market entry and development challenges and opportunities.
Access restricted to subscribers.
Mode of access: World Wide Web.