Globalization and corporate social responsibility [electronic resource] / Andrew McAuley.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Exporting, international and global marketing management: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (30 min.) : color, sound)Subject(s): Corporate social responsibility | Globalization | International business enterprises -- ManagementOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Globalization -- Drivers and barriers -- Some problems -- Relevance to international marketing -- Why corporate social responsibility? -- High profile cases -- Carroll's pyramid of CSR -- A new business model -- Encouraging CSR -- Impact on marketing.
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Mode of access: World Wide Web.