Impact of Chinese culture on Chinese consumers [electronic resource] / Junsong Chen.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Exporting, international and global marketing management: Publisher: London : Henry Stewart Talks, 2009Description: 1 online resource (1 streaming video file (43 min.) : color, sound)Subject(s): Consumers' preferences -- China | Consumers -- China -- Attitudes | Marketing -- ChinaOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Understanding Chinese culture -- Face culture and conspicuous consumption -- Guanxi culture and gift consumption -- Family culture -- Dietary culture -- Consumerism and Nationalism in China.
Access restricted to subscribers.
Mode of access: World Wide Web.