The beyond mum [electronic resource] / Kevin Burke.
Material type:![Film](/opac-tmpl/lib/famfamfam/VM.png)
Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Motherhood -- What women want turned into a career -- A guy's perspective -- Pregnancy suit experience -- Mom project and Light Iris -- Draw today's mom -- Duality of motherhood -- Psycho: why we're scared -- Paying attention to behavior and attitude -- Consumer's power -- Mom's market -- Financial management in the household -- What's a marketer to do? -- Mom's circle of influence -- Moms online -- US adult internet users and penetration -- Mom bloggers -- Factors in evaluating online ads -- Online marketing communication preferences -- Personal email usage -- Books on marketing to moms -- Platforms to use.
Access restricted to subscribers.
Mode of access: World Wide Web.