Bayesian instrumental variables and simultaneity [electronic resource] / Peter Rossi.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Bayesian analysis in marketing: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (28 min.) : color, sound)Subject(s): Bayesian statistical decision theory | Marketing researchOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Simultaneity and the marketing mix -- Conditional likelihood -- Instrumental variables -- The linear case -- Identification -- Priors -- Gibbs sampler -- Non-random marketing mix Variables -- The sales force allocation problem -- NBD regression -- The marginal distribution of X -- The full model.
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Mode of access: World Wide Web.