Model choice and decision theory [electronic resource] / Peter Rossi.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Bayesian analysis in marketing: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (27 min.) : color, sound)Subject(s): Bayesian statistical decision theory | Marketing researchOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Model selection -- Bayes factors -- Asymptotic methods -- Newton raftery -- Marketing decisions and BDT -- Lost and profit functions -- Why full Bayes? -- Value of disaggregate information -- Value of household purchase information -- Couponing example.
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Mode of access: World Wide Web.