Heterogeneity [electronic resource] / Greg M. Allenby.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Bayesian analysis in marketing: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (65 min.) : color, sound)Subject(s): Bayesian statistical decision theory | Marketing researchOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Panel structure data -- Heterogeneity and priors -- Hierarchical linear model -- Priors -- Adaptive shrinkage -- Heterogeneous logit model -- Random effects with regressors -- Heterogeneous logit -- Running rhierBinLogit -- Data(bank) -- Sample observations -- Distribution of heterogeneity for selected part-worths -- Extensions.
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Mode of access: World Wide Web.