Unit-level models and discrete demand [electronic resource] / Greg M. Allenby.
Material type:
FilmSeries: Henry Stewart talksBusiness & management collection. Bayesian analysis in marketing: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (52 min.) : color, sound)Subject(s): Bayesian statistical decision theory | Marketing researchOnline resources: Click here to access online | Series Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Economic models -- Logit and probit models -- Linear utility, contours and budget -- Choice probabilities -- Multinomial probit models -- Differenced system -- Conditional normal distribution -- Identification issues -- Superior and normal goods -- Displacement parameters -- Kuhn-Tucker conditions for satiation -- Estimating the multivariate probit model -- Component loadings.
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Mode of access: World Wide Web.