Models for upper levels of a hierarchy [electronic resource] / Qing Liu.
Material type: FilmSeries: Henry Stewart talksBusiness & management collection. Bayesian analysis in marketing: Publisher: London : Henry Stewart Talks, 2010Description: 1 online resource (1 streaming video file (34 min.) : color, sound)Subject(s): Bayesian statistical decision theory | Marketing researchOnline resources: Click here to access online | SeriesAnimated audio-visual presentation with synchronized narration.
Title from title frames.
Contents: Hierarchical Bayes models -- The level-effect problem -- Contextual influence -- Range-frequency theory -- Combining with distance-density theory -- Model formalization -- Web-based surveys -- In-sample fit model comparison -- Future research.
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Mode of access: World Wide Web.